Purple Acorn Identifies How to Reach HR Buyers in 2026, With 40,000+ Monthly Audience Touchpoints
Los Angeles, CA — The Purple Acorn Network, a creator-led media platform for HR and Talent Acquisition professionals, today announced the release of its 2026 HR Audience Insights Report, showcasing one of the fastest-growing and most engaged HR audiences across LinkedIn, podcasts, and short-form video.
The full report is available here:
👉 https://www.purpleacornnetwork.com/blog/hr-audience-report-2026
This new analysis provides insight into how HR and TA leaders consume content in 2026 — and where HR tech vendors should focus their marketing efforts to reach decision-makers more effectively.
A Combined Monthly Reach of More Than 40,000 HR & TA Professionals
Purple Acorn’s creator-driven programming has expanded rapidly over the past year, building a highly engaged audience that now reaches:
20,000+ monthly impressions on LinkedIn
13,000+ monthly viewers on TikTok
7,000+ monthly podcast streams across the network
2,100+ engaged LinkedIn followers
5%+ engagement rate (exceeding LinkedIn’s typical 1–2% benchmark)
These audience insights reflect a growing shift in how HR leaders choose to consume content: through community-driven, personality-led media rather than traditional corporate channels.
The complete findings can be reviewed in the 2026 HR Audience Insights Report:
👉 https://www.purpleacornnetwork.com/blog/hr-audience-report-2026
A High-Intent HR Buyer Audience
Purple Acorn’s audience includes leaders responsible for evaluating and purchasing HR and TA technologies, including:
CHROs & Chief People Officers
HR Directors & People Operations leaders
Talent Acquisition Directors & Recruiting Managers
People Analytics, DEIB, L&D, and Employee Experience professionals
Over the past 60 days, new followers and viewers have included professionals from major employers such as Amazon, Meta, Microsoft, Deloitte, Starbucks, Equinix, The Washington Post, Carvana, Bayada Health Care, and others.
This concentration of decision-makers makes Purple Acorn a unique distribution channel for HR technology companies seeking authentic brand visibility.
Engagement Outpaces Traditional HR Media Benchmarks
With a 5%+ engagement rate across its LinkedIn content, Purple Acorn consistently outperforms standard corporate HR pages, driving stronger visibility and more frequent return viewers.
“Engagement is the new currency,” said Evan White, Founder of Purple Acorn Network.
“And ours has compounding interest. HR leaders aren’t just scrolling past — they’re watching, reacting, sharing, and coming back week after week.”
This high retention and interaction is driven by Purple Acorn’s show lineup, including:
The HR Morning Show — a weekly live “morning news show” for HR
The Alder Hour — long-form insights from analyst Matt Alder
A larger creator network featuring shows like Recruiting Is No Joke, Digital Recruiter, HR Confessions, Return to People, HR Snacks, Remotely One, The Jim Stroud Podcast, and more
Why HR Tech Vendors Are Turning to Creator-Led Media
The report outlines a major shift in HR media behavior: HR buyers now favor authentic voices, recurring shows, and practitioner-led commentary over traditional advertising formats.
As a result, brands are increasingly partnering with Purple Acorn for:
Sponsored show segments
Creator-led webinars
Podcast advertising
Episode integrations
Thought leadership amplification
Multi-show network partnerships
These formats provide HR tech vendors with access to a trusting, high-intent audience at the exact moment they are consuming industry content.
Explore Sponsorship Opportunities
Partnership opportunities for Q1 and Q2 are now open. Vendors interested in reaching HR buyers through creator-led media can explore sponsorship formats here:
👉 https://www.purpleacornnetwork.com/sponsor-purple-acorn
About Purple Acorn Network
Purple Acorn is a creator-led media network redefining how HR and Talent Acquisition leaders consume content. Through shows like The HR Morning Show, The Alder Hour, and a growing lineup of creator-driven podcasts and short-form series, Purple Acorn reaches tens of thousands of HR professionals every month across LinkedIn, TikTok, and podcast platforms. The network partners with HR technology vendors and people-first brands to deliver meaningful, high-engagement visibility to HR decision-makers.
Learn more: